Jedi Council
(Our Directors – the guardians of strategy, balance, and the occasional chaos.)
Chele – Managing Director & Chief Morale Booster
“If you’re ever stuck, Chele’s the one with the plan and the punchline.”
As the founder and MD of I’m Your P.A., Chele’s energy, empathy, and refusal to back down from a challenge have shaped the company from day one. She’s built a team where humour, heart, and high standards go hand in hand, and clients feel it every time they call.
Known for being super organised (with a touch of mischief), Chele’s the engine behind the scenes, making sure everything runs like clockwork while championing a positive, people-first culture.
When she’s not leading the charge, you’ll find her hiking the countryside with her beloved Cockapoos Rosie and Looby Loo, whipping up something delicious in the kitchen, or enjoying a well-earned glass of port with cheese. Her life motto?
“Pull your knickers up and box on.” And that’s exactly what she inspires the team to do.
James – Director, Doer & The One Who Just Gets It Sorted
James may not answer the phones quite as fast as the rest of the team, but that’s because he’s usually too busy making sure everything behind the scenes is running like clockwork. As a Director of I’m Your P.A., James brings a steady hand, strategic brain, and a talent for quietly sorting things out without any fuss.
Clients describe him as a “top bloke” and regularly say, “We all need a James in our business.” And they’re not wrong.
When he’s not keeping things smooth at work, you’ll usually find him with his head in a book, cheering on Tipton Town, or wandering a National Trust site. Karaoke’s not his thing, but he will happily lose an hour to a good crossword. His motto?
“Work hard and the rewards will follow.”
Simple. Effective. Just like James.
The Senate
(Our Supervisors – the wise ones that oversee everything!)
Jo – Supervisor & Silent Assassin (of Chaos)
She’s calm, collected, and always one step ahead, just don’t expect her to shout about it. Jo’s the behind-the-scenes ninja who keeps things running smoothly, quietly tackling problems before they ever reach your radar.
Clients may not always remember what they owe, but they definitely remember Jo. Whether it’s her no-fuss efficiency or the voice that once got her compared to Darcey Bussell (she’ll take it), she’s the kind of person you just trust.
When she’s not running the show, Jo’s perfect day involves sunshine, a good book, and her beloved doggos. Her life philosophy?
“It’ll be fine. We’ll sort it.” And she always does.
Tasha – The Backbone of the Team (and a Vinted Professional)
Tasha leads with honesty and heart, and clients feel it from the very first call. Known for being knowledgeable, dependable, and always willing to go the extra mile, she’s the kind of supervisor who keeps everything running while keeping it real.
Whether she’s supporting the team, answering client queries, or just being the calm voice of reason, you’ll usually find her on a phone (or possibly juggling three). And yes, quite a few people have complimented her name. She’s still not sure why, but she’ll take it.
Sundays are for family, roast dinners, and a reset, but in her downtime, she’s just as likely to be belting out The Shoop Shoop Song or scrolling Vinted with one eye on her next pair of shoes. Her motto?
“Don’t give up – keep going.” And that’s exactly what she inspires everyone around her to do.
Team C3PO
(Admin & Speciality work)
Julie – Problem-Solver with a Playlist
Efficient, calm, and always in control, Julie’s the one you want on the line when things get tense. Whether she’s resolving issues or expertly diffusing irate callers, she brings a cool head and a confident voice to every situation (and apparently, one that doesn’t sound like the West Midlands).
Clients love her for how smoothly she handles challenges, and her team knows she’s the reliable force that keeps things moving without the drama.
Off the phones, Julie’s usually mid-renovation, dancing around with a paintbrush to a soundtrack that swings from Lionel Richie to good old Showaddywaddy, because life’s too short not to enjoy the classics. And when she’s not decorating or dancing, you’ll find her chasing sunshine, sand, and great food with her family. Her motto?
“Life is short – don’t make it shorter by being stressed.”
Cheryl – Detail Queen with a Wild Side
Cheryl is all about the details, and it shows. Known for her razor-sharp focus and commitment to getting things exactly right, she’s the team member who spots the little things others might miss. Clients love her for her precision, reliability, and what one caller perfectly summed up as “super service.”
But beyond the spreadsheets and sharp call-handling, Cheryl’s got a colourful side. Quite literally. Her favourite blues and greens often show up in her hair or her perfectly polished nails.
Her dream Sunday? Out in the campervan, surrounded by family, fields, and live music. And when she’s not on the road, you’ll usually find her hiking, exploring, or planning her next escape. Her motto?
“When you get knocked down, get back up again.”
No surprise she lives, and works by it.
Team Ewok
(Trades)
Emma – Team Ewok’s Powerhouse
Emma is the calm, capable core of Team Ewok, our trades support dream team. She works fast, stays focused, and somehow makes it all look effortless. Clients rely on her for getting things done without the fuss, and she’s often described as the voice of reassurance (with one caller even dubbing it “lush”).
She takes real pride in helping others stay organised, efficient, and in control, and she’s the reason so many tradespeople trust us to keep things ticking over.
When Emma’s not keeping everything running smoothly at work, she’s out walking her dog Buddy, enjoying a roast with family, or getting competitive over a game of bingo. Her motto?
“Work hard, do your best – and always make time for what matters most.”
Kris – The Voice, The Attitude, The Trades Team Wildcard
With a voice that lands somewhere between rugged authority and “Are you from Birmingham?”, Kris is our not-so-quiet force on Team Ewok. He handles trades calls with firm confidence, quick wit, and just enough chaos to keep things interesting, clients rarely forget him (and occasionally try to guess his accent).
He brings structure, speed, and a rebellious edge to the job, keeping things running smoothly while somehow still making it fun.
When he’s not keeping clients in line, you might find Kris… somewhere. Possibly in the back garden, possibly in his pants, maybe with a bottle of rum and definitely not aiming at starlings (honestly, RSPB, don’t worry). His karaoke song of choice? Anarchy in the UK – because it doesn’t need a good singing voice, just a bit of attitude.
Motto? “Have a good time aaaaall the time.” Enough said.
Mel – Calm, Collected & Just a Little Bit Cheeky
Mel is the soothing voice of reason when the phones are buzzing and the schedule’s full. Known for staying calm no matter what, she brings patience, politeness, and a whole lot of professionalism to every call, no wonder clients regularly thank her for simply being so lovely to deal with.
But don’t let the calm exterior fool you, Mel’s got a mischievous side too. You’ll usually find her “at the back causing mayhem” (her words, not ours) and keeping the team smiling, even on the busiest days.
Her perfect Sunday? Quiet, peaceful, and entirely free of stress. Her life motto?
“If life gives you lemons, grab the gin!” And we’ll happily raise a glass to that.
Kat – The Fixer with a Fierce Side
Kat doesn’t just answer calls, she handles them like a pro. Known for her speed, efficiency, and ability to spot what clients really need (even before they do), she’s a key part of the trades team, balancing precision with a no-fuss, friendly style.
Nothing fazes her. From conflict resolution to last-minute curveballs, Kat keeps cool under pressure and always goes the extra mile, usually with a smile and a sarcastic comment in her back pocket.
Sundays depend on the weather: sunshine means picnics or pub lunches, rain calls for duvet days, snacks, and a bath before she’s tucked up by 9pm (non-negotiable). She’s a big fan of rugby, Dancing Queen is her karaoke jam, and her motto sums it up best:
“Live every day as though it’s your last.”
And she’s doing just that, with energy, empathy, and just the right amount of sass.
Team R2D2
(Message Taking)
Jo – Supervisor & Silent Assassin (of Chaos)
She’s calm, collected, and always one step ahead, just don’t expect her to shout about it. Jo’s the behind-the-scenes ninja who keeps things running smoothly, quietly tackling problems before they ever reach your radar.
Clients may not always remember what they owe, but they definitely remember Jo. Whether it’s her no-fuss efficiency or the voice that once got her compared to Darcey Bussell (she’ll take it), she’s the kind of person you just trust.
When she’s not running the show, Jo’s perfect day involves sunshine, a good book, and her beloved doggos. Her life philosophy?
“It’ll be fine. We’ll sort it.” And she always does.
Sue – The Voice of Sunshine
Sue’s secret weapon? Pure, unfiltered happiness. Whether she’s making callers laugh or just brightening their day with her famously bubbly Brummie tone, she’s the kind of person who makes people feel like they’ve rung a friend, not a company.
Clients love her for her cheer, warmth, and the ability to make them smile—even when they were having a tough day. She’s even been told she “sounds young”… and she’ll take that compliment, thank you very much.
Her perfect Sunday includes a walk with her dog George, a bit of footy, and time with Gary and the family. Add a pint in her hand and a Gloria Gaynor anthem on the speakers, and she’s living her best life. Her motto?
“Always try to be positive and happy—for yourself, your family, your friends, and the people you work with.”
And that’s exactly what she brings to the team, every single day.
Sherie – Team R2D2’s Steady Hand & Soothing Voice
Fast, accurate, and always listening, Sherie brings a rare mix of efficiency and empathy to every call. Whether it’s handling a full schedule or calming a distressed caller, she’s the quiet force who keeps things running smoothly for our clients in the ever-busy business world.
Clients regularly describe her as helpful, reliable, and “just what they needed,” and it’s no surprise, being a good listener comes naturally to her.
Off the phones, Sherie’s all about cosy Sundays in PJs, family time, and the unbeatable combo of Chinese takeaway and chocolate. Her life motto?
“Balance is key. Make memories and enjoy, because you never know what’s around the corner.”
Karen – First to the Phone, Cool Under Pressure
If speed and calm could be bottled, Karen would be the one handing them out. She’s the voice clients often hear first, and with her fast answer times and helpful approach, they’re always in good hands.
Clients rely on her for quick responses, steady service, and the kind of quiet confidence that keeps everything moving without a fuss. Whether it’s handling bookings or smoothing out a busy day, Karen brings consistency, warmth, and a can-do spirit to every call.
Off-duty, she’s all about good company, sunny spots, and chilled-out Sundays with family and friends. Her motto?
“There’s always a silver lining.” And with Karen around, there usually is.
Team Yoda
(Business Services & Practitioners)
Tasha – The Backbone of the Team (and a Vinted Professional)
Tasha leads with honesty and heart, and clients feel it from the very first call. Known for being knowledgeable, dependable, and always willing to go the extra mile, she’s the kind of supervisor who keeps everything running while keeping it real.
Whether she’s supporting the team, answering client queries, or just being the calm voice of reason, you’ll usually find her on a phone (or possibly juggling three). And yes, quite a few people have complimented her name. She’s still not sure why, but she’ll take it.
Sundays are for family, roast dinners, and a reset, but in her downtime, she’s just as likely to be belting out The Shoop Shoop Song or scrolling Vinted with one eye on her next pair of shoes. Her motto?
“Don’t give up – keep going.” And that’s exactly what she inspires everyone around her to do.
Danni – Team Yoda’s Sunshine & Smoother of Bookings
With a smile you can hear through the phone, Danni brings warmth, efficiency, and genuine care to every conversation. She knows that being friendly isn’t just nice, it makes things easier, smoother, and more memorable for every caller.
Clients regularly praise her for making their customers feel welcome, helped, and well looked after when booking, because to Danni, great service is all about creating a moment of ease in someone’s day.
When she’s off the clock, you’ll likely find her soaking up sunshine in the garden or hiking with her family before a well-earned carvery (with zero washing up). Her mantra?
“A big smile goes a long way.” And in Danni’s case, it really does.
Destinee – Sharp, Supportive & Cool Under Pressure
Fast on the phones and even faster to listen, Destinee is all about getting it right the first time. Known for her speed, attention to detail, and calm approach, she’s often the team member clients thank for actually checking everything properly. She’s helpful, reliable, and never misses a beat.
Destinee balances work with life like a pro. Sundays are for chill time, while her free moments are filled with dancing, baking, watching films, or hitting the gym to stay energised and grounded.
Her motto?
“Life is to be lived.”
And she brings that mindset into every part of her day.
Helen – The Calm Voice of Helpfulness (Team Wilkins)
Polite, patient, and always ready to help, Helen is one of those people who instantly makes things feel a little more manageable. Her calm, courteous manner on the phones earns regular praise from clients, who know they can count on her for support without stress.
Whether she’s juggling bookings or smoothing out a caller’s day, Helen brings a sense of ease and quiet confidence to everything she does.
When she’s not helping others, you’ll probably find her unwinding in the garden or enjoying a BBQ with family, ideally with a little Cadbury’s chocolate on the side. Her simple motto?
“Be happy.” And with Helen on your team, it’s a bit easier to do just that.
Team Mandalorian
(Digital Networking & Automation)
Looby Loo – Head of Mischief & Cuddles (Canine Division)
Don’t be fooled by the puppy-dog eyes—Looby Loo is adorable and a certified whirlwind. Affectionately known as “The Wrecking Ball” and “Hell Child,” she somehow manages to cause absolute mayhem, and still get away with it. Why? Because she’s just that cute.
She gives legendary cuddles (even better than Rosie’s, apparently) and has a gift for finding mud, cow pats, or anything messy the second you turn your back. You’ll usually find her curled up on a lap, or suspiciously quiet after a “little accident.”
Her guilty pleasures? Duck fillets, bacon, sausages, and cheese. Her motto?
“Look cute and you’ll always be forgiven.”
And honestly… it works every time.
Tristan – Technical Support Guru & Resident Geek
There’s not much about computers Tristan doesn’t know and if there is, give him five minutes and a Pepsi, and he’ll figure it out. As the go-to technical support guru on the Marketing & Automation team, Tristan blends deep tech know-how with a simple gift: making the complicated make sense.
Clients love how he explains systems in plain English, solves problems fast, and never makes anyone feel silly for asking questions.
When he’s off the clock, you’ll usually find him gaming or watching Star Wars with his son, and his guilty pleasure lineup is a takeaway tour of champions: kebab and chips, pizza, or fish and chips, “for starters,” of course. With Tristan, you get tech support and good taste.
His motto?
“My computers always say yes.”
And somehow, they actually do.
Chele – Process Queen & Mastermind of the Machines
Chele’s brain works in mysterious (and slightly magical) ways, even she’s not entirely sure how. What she is sure of? Building smart, slick automations that save clients hours of admin and bring order to even the messiest processes.
As Head of Marketing & Automation, Chele is the go-to for strategy, system-building, and the kind of process wizardry that makes you wonder how you ever managed before. Clients may not understand how her brain works, but they know they want it working for them.
When she’s not building workflows or untangling business logic, you’ll find her cooking up a feast for family, hiking the countryside with her partner and her two Cockapoos, Rosie and Looby Loo, or escaping to a quiet field in her caravan, guilty-pleasure food in hand. Her motto?
“Pull your knickers up and box on.” And honestly… it works.
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Ethan – The Workflow Whisperer (Team Mandalorian)
He might not be on the phones, but Ethan’s the reason so many things just work. As part of Team Mandalorian, he’s our go-to guy for marketing systems, automation builds, and process logic that makes sense of the chaos.
Whether he’s mapping out multi-step workflows or troubleshooting a system glitch, Ethan’s always calm, clear-headed, and happy to help, clients know they can count on him to sort the techy stuff so they can get on with their day.
Outside of work, you’ll find him at the cinema (horror films are his Sunday ritual), rewatching classic shows, or reluctantly checking the latest Manchester United score. His approach to life is simple:
“You only get one go around—work hard and do your best.”
Rosie – Chief Happiness Officer (Canine Division)
Rosie’s tail never stops wagging, and neither does her mission to make everyone’s day better. As one half of the I’m Your P.A. doggy duo, she’s got a sixth sense for who needs a cuddle, and an even keener nose for anyone holding a ginger biscuit.
Known as the happiest dog in the office, Rosie dishes out fuss freely and collects treats like it’s a full-time job (which, for her, it kind of is).
Her perfect Sunday? Zooming through a forest, splashing by the canal, or catching some rays on the patio. Her guilty pleasures include duck fillets, sausages, ginger biscuits, and yes, even the occasional scoop of ice cream. Her motto?
“Eat, sleep, wag, repeat.”
And she does. Joyfully.